NRTHRN Strong · About

Where it began

NRTHRN Strong began in Copenhagen, inspired by cross-country skiing and the Nordic belief that movement isn't something you fit into life. It's part of life. Not a punishment. Not a performance. Just how life works.

Our founder

Nicoline Roth

Born in Copenhagen with family roots in Norway, Nicoline grew up believing that movement wasn't something you scheduled. It was simply part of everyday life. Time spent in the mountains of Vestlandet and a lifelong love of cross-country skiing continue to shape the philosophy behind NRTHRN Strong.

When she first trained on the NRTHRN Trainer, she immediately recognized its potential. It delivered the rare combination of exceptional cardiovascular training, full-body strength, and low-impact movement, proving that effective training doesn't have to come at the expense of your joints or long-term health.

That realization became the foundation for NRTHRN Strong, a fitness concept built around longevity rather than short-term results. A place where people can improve their VO2 Max, build real strength, and move better through every stage of life.

Today, NRTHRN Strong combines Nordic principles with the patented NRTHRN Trainer to help people build strength, improve cardiovascular health, and train for longevity. It is a new standard for fitness, built to support the decades ahead, not just the workout today.

What we believe

The Nordic way to train.

Movement is part of life.

Exercise isn't something you earn or squeeze into your day. It's something that supports the life you want to live.

Train for the long term.

We prioritize strength, cardiovascular health, and movement you'll still benefit from years from now, not just the next six weeks.

Push hard. Recover well.

Challenge your body with high-output, low-impact training that you can come back to again and again.

Progress you can see.

Every workout is tracked, giving you a clear picture of how you're improving over time.

Together is stronger.

Community isn't an afterthought. It's part of the workout, creating accountability, encouragement, and connection.

Inspired by nature.

From our movement philosophy to our studio design, our Nordic roots influence everything we build.

A studio of two cities

Copenhagen, where it started. New York, where it's growing.

Nordhavn, Copenhagen

The original flagship, on the water, where movement, recovery, and community live in one building.

Flatiron, New York

One immersive studio room of NRTHRN Trainers, lit like the Northern Lights, at 35 West 21st Street.

Born in the North.